Join Allyese Goodwin as she shares her expertise about changing your social media mindset and building a community of engaged followers organically. The best way to do business is to build relationships first, the same applies to Instagram, or any social media platform. Before you begin your social media strategy, start by putting your energy where it will do the most good. The important thing is that, wherever you choose to maintain a presence, you keep your platform active with valuable, user-oriented content. If Instagram is that platform, then keep reading.